Inbound Marketing: Combining Social Media, Blogging and SEO for Results

Most marketers know that outbound marketing programs like cold calling and direct mail are becoming more and more difficult, and have heard of things like SEO and social media, but don't know how all these techniques can be combined to attract customers to your business using inbound marketing.

Learn how to get found online and generate leads efficiently by leveraging search engine optimization, blogging, and social media marketing.

• How to create and promote content to attract more qualified prospects to your website
• How to optimize your content for search engines and social media
• How SEO, blogging, and social media work together for exponential results
• How to measure and evaluate the ROI of your marketing efforts

Mike Volpe is VP of Inbound Marketing at HubSpot, a marketing software company, where he leads the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, online video, social media, landing pages and marketing analytics.  Mike also co-hosts the weekly marketing podcast HubSpot TV, maintains a personal blog at www.MikeVolpe.com and one of the top marketers on Twitter with his @mvolpe account.

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This class is free for Downtown Women's Club DWC+ Premium members only ($49.99/year includes 12 months of teleclasses plus past downloads).  Visit www.DowntownWomensClub.com for more information or pay for the class and we'll send you the DWC registration info separately.